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Business growth challenge

Join a free five-week challenge to support you in growing your business overseas. Hosted in partnership with growth transformation and training organisation Growth Ignition.

  • Learn how to construct and embed a systematic approach to business growth in your organisation
  • Develop a robust and compelling marketing strategy, to support brand recognition, pipeline growth and strong positioning with clients
  • Get a road map for how to build compelling value propositions for clients and markets
  • Learn how to assess your chances of winning bids and negotiating deals

Events in this series

For the ultimate experience work through the challenge from start to finish, or pick and choose the ones you need – it’s up to you.

1. Week 1: Challenge kick off & business growth strategy
Jeremy will open the five-week challenge with a kick off briefing followed by a session on developing your business growth strategy.

2. Week 2: Marketing 101 for non-marketeers
Jules will guide you through building an international marketing strategy and developing a better understanding of your ideal overseas customer base.

3. Week 3: Developing value propositions
In this session Jeremy will give an overview of how to research opportunities, understand clients and stakeholders, assess the competitive field and how to develop value propositions to inform messaging.

4. Week 4: Pitching and presenting to clients
Jeremy will run through how to prepare for, storyboard, develop content and deliver great pitches and competitive presentations to international clients.

5. Week 5: Bidding and closing deals
Gain an understanding of what is involved in successfully bidding and winning deals overseas. From preparation and making good bid decisions to developing your solution and using review gateways to land the deal.

Speakers

Growth Ignition is led by Jeremy Brim, the award-winning business capture expert and Cranfield School of Management and APMP Accredited Lecturer. Jeremy brings 20 years of experience as a capture and bid management professional across both the public and private sectors. Leading successful work winning functions spanning professional services, outsourcing and construction – Jeremy has secured an enviable collection of high-profile projects, programmes and frameworks with blue chip clients around the globe.

The challenge is delivered in partnership with Jules Brim at Marketing Mixology. Jules started her firm in 2018, after gaining over a decade of experience working in a variety of sectors. She wanted to take all she had learned and use that know-how to help small and medium sized business owners and leaders reach their ideal customers and grow their organisations further. She has worked with a wide range of businesses on a variety of marketing projects, from ad hoc campaign delivery to long term 121 support and training.

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