Members Area
T: +44 (0)114 551 8170

Acerinox focuses on US market development

It seems Acerinox is making significant strategic moves to reinforce its presence in the US market and enhance its product portfolio. Let’s break down some key points:

  1. Focus on US Market Development: Acerinox is prioritizing maximizing synergies with the acquisition of Haynes International, a move that aligns with its strategy to increase its footprint in the United States. This acquisition, along with other initiatives, aims to promote growth in the US market, particularly in special alloys and aerospace sectors.
  2. Challenges in Malaysia: Acerinox’s Bahru Stainless unit in Malaysia is facing challenges due to increased competition from cheaper steel imports, particularly from China. This situation has led the company to consider strategic reflections, including the possibility of halting production in the region to address the loss of competitiveness.
  3. Labor Issues: The company is also dealing with labor issues, particularly at its Los Barrios plant in Cádiz, where workers have been on an indefinite strike since February. Negotiating a new collective agreement with the workers is crucial for Acerinox to navigate through these challenging times responsibly.
  4. Financial Performance: Acerinox experienced a decline in production and sales in 2023. Crude steel production, cold rolled coil output, and longs production all saw significant decreases compared to the previous year. Additionally, net sales and Ebitda declined by 24% and 45% year-on-year, respectively, reflecting the challenges faced by the company.

In summary, Acerinox is actively adjusting its strategies to address market challenges, particularly focusing on strengthening its position in the US market while addressing issues in Malaysia and labor disputes. However, its financial performance indicates the need for continued efforts to improve operational efficiency and navigate through the current market conditions effectively.

Full story